These factors include technology, personal economics, environmental concerns, and social interaction. Enabling the more efficient exchange and sharing of products and services, in order to increase human wellbeing while reducing the consumption of natural. The project was funded under the innovation and technology analysis ita grant number 161653 by the federal ministry of education and research bmbf. Collaborative consumption its been more than a decade since the founding of netflix and zipcar, and by now both are wellestablished businesses. The car sharing platforms all have a similar model. Since travel time largely determines the fare the trend in the cost of rides is. The sharing economy and the future of personal mobility. The sharing economy is sometimes related to the circular economy, which aims to minimize waste and which includes cooperatives. The engagement in collaborative consumption from a consumer perspective is therefore a reasonable and environmentally friendly issue. Collaborative consumption however, the sharing economy represents only a part of the whole sharing movement. The role of collaborative consumption publish your masters. Introduction to sharing and collaborative consumption is an interactive guide about the rise of the global forces that are transforming the consumerism and the world. Rachel is the coauthor of the upcoming book whats mine is yours.
Carsharing program providers maintain a fleet of vehicles that are parked in a network of locations. The sharing economy strengthens the concept of innovation. Ms word doc, excel xls, and adobe acrobat pdf bc version 3 and 4. Another example is zipcar, an organizational car sharing service that provides an alternative to traditional car rental and. She consults, writes, and speaks on the power of collaboration and sharing through current and emerging technologies, and on how it will transform business, consumerism, and the way we live. From zipcar to the sharing economy by arun sundararajan january 03, 20 avis has taken an interesting and bold step by acquiring zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the. This book is a survey of the dramatic changes we are seeing in the way we consume products. Botsman r rogers r 2010 beyond zipcar collaborative. Collaborative consumption is an emerging new concept that is based on sharing, renting and borrowing.
Companies such as airbnb, lyft, taskrabbit, zipcar are all examples of thriving collaborative consumption businesses that balance profits with a clear sharing purpose. University researchers1 have been carried out to study the possibilities of online tourism spaces and their opportunities for the tourism and hospitality industry. Whats mine is yours the rise of collaborative consumption. The sharing economy zipcar is often cited as the first true example of collaborative consumption, with abc news and popular science coining the phrase zipcar capitalism several years ago. Botsman r rogers r 2010 beyond zipcar collaborative consumption harvard. New models based on car sharing olga novikova introduction during the last decade, the concept of the sharing economy has entered various industries and has altered numerous aspects of daily life. This brochure will help you find out, and tell you just how the european space industry is having an increasing impact on the automotive industry in. Introduction sharing economy is defined as an economic system in which assets or services are shared between private individuals. This chapter addresses collaborative economy in four latin american countries.
Question format independent variables and direct independent variables. Zipsters who believes in cost effective mobility solutions that are good for the planet and easy on the wallet. One of the promising transition approaches is seen in. The sharing economy allows people with assets to share their goods and services with peers for a fee. This paper compares sharing and collaborative consumption and finds that both are growing in popularity today. By default, beyond compare 3 and 4 support a readonly comparison of word, excel, and pdf files. Smart consumption really began as far back as zipcar in 1999. Beyond the profile or motivations for the use of collaborative tourism, one of the factors that has contributed to the success of these platforms has been the high frequency of use 12,38,39, as it is key in consolidating trust and security in these services 23,24,25. Chapter 15 marketing chapter 15 marketing what do market. The economic factors driving the growth of sharing economy. Collaborative consumption is not just a buzzword, it is a new winwin way of life. Given the lack of regulation in collaborative tourism, high levels of.
Evaluating sustainability of sharing economy business. Beyond crowdfunding, the peertopeer lending market. Often considered the gateway to other forms of collaborative consumption, car sharing is becoming increasingly popular with its promise of personal convenience and social improvement. Many of us are familiar with freecycle, ebay, couchsurfing and zipcar. Or, thoroughly verify every file with bytebybyte comparisons. Made possible through community interaction and, increasingly, use of network technologies, these alternative and more sustainable ways of consuming have attracted growing attention for their potential to prevent new purchases, intensify the use of idle. While the term sharing economy is the term most often used, the sharing economy is also referred to as the access economy, peertopeer p2p economy, gig economy, collaborative consumption or collaborative economy. A crisp definition of the concept will be useful not only for researchers of the sharing economy, but also for policy developers and regulators.
Collaborative consumption gives people the benefits of ownership with reduced personal burden and cost and also lower environmental impactand its proving to be a compelling alternative to. The practice creates gratification when one can support ones friends or community. Nov 20, 20 companies such as airbnb, lyft, taskrabbit, zipcar are all examples of thriving collaborative consumption businesses that balance profits with a clear sharing purpose. From zipcar to the sharing economy arun sundararajan. Responsible consumption and production is one of the sustainable development goals of the united nations. But collaborative consumption can not only offer access and thus commercial value, but also intellectual, social and cultural value seraj, 2012. A car used to be the ultimate symbol of freedom and independence but increasingly consumers view ownership as an expense and a burden. The general notion of sharing within the society is not new belk, 2007, 2010. On the eve of ubers ipo, expected to be one of the biggest in history, ubers drivers, the largest part of its workforce, are staging a 24hour strike in cities around the world. Beyond that the benefits of collaborative consumption have a rather social character. Electronic intermediaries have become pervasive in sales transactions for many durables, such as cars, power tools, and apartments. Introduction to sharing and collaborative consumption by. Thomsen and di fang and alvaro durandmorat, year2019 the diversity of food sharing. In this deck, collaborative lab maps out the seven key models used.
First, this ma thesis evaluates the factors contributing to the rapid increase of cc initiatives. These companies use mobile applications and web platforms to match people willing to share a room or a car with others who need a ride or a place to stay. But there are some obstacles for the collaborative consumption revolution. Frank born masters thesis business economics miscellaneous publish your bachelors or masters thesis, dissertation, term paper or essay. Collaborative consumption and its implications for.
Rogers in their bestseller book as collaborative consumption, which is an umbrella term that incorporates sharingbased community services or sharing economy as a key element. The collaborative consumption movement at the heart of the share economy was first championed by rachel. It explains how the extraordinary disruption caused by the communications revolution is spawning an explosion in sharing, bartering, lending, trading, renting, gifting and swapping. This statistic displays the results of a survey related to the penetration of collaborative consumption in france, as of 2017. Many sharing activities take place beyond the sphere of commercial ventures in the form of bartering, swapping or sharing without monetary. By susan fournier, giana eckhardt and fleura bardhi. The relatively new phenomenon called sharing economy, or collaborative consumption, is best known by the companies like airbnb and uber. The case discussions illustrate that not merely money but especially time as well as other resources can be saved.
An analysis of the origins of collaborative consumption and its implications for marketing myriam ertz, university of quebec in chicoutimi fabien durif, university of quebec in montreal manon arcand, university of quebec in montreal abstract collaborative consumption cc is currently subject to many debates and controversies. Sustainability free fulltext repeat consumer behavior on. Journal of the association for information science and technology, 679, 20472059. First, acadecmic publications are spread across a variety of disciplines breidbach and brodie, 2017 and the sharing economy literature is vast and growing as the concept becomes prominent in the wider public huber, 2017. Why people participate in collaborative consumption. What do cars, trucks and satellites have in common. The objective is to enable society, and hence business, to be resourcelighter, achieving a transition from previous styles of production and consumption in order to bring about an absolute reduction in resource consumption. A key impediment to sharing is a lenders concern about damage due to unobservable actions by a renter, usually resulting in moral hazard. Ms word doc, excel xls, and adobe acrobat pdf beyond compare. However, beyond anecdotal evidence, there is a dearth of understanding why people participate in cc.
Microsoft word and adobe pdf files are converted to plain text and compared in a text compare session. In doing so, it imagines alternative manifestations of the collaborative consumption movement that go beyond market orientation and instead focuses on promoting soft, noneconomic values. Many collaborative economy business models rely on the exploitation of underutilised. The second category was innovated by zipcar and is characterized.
Both social innovations and a complementary and equally valued strategy of sustainable consumption are required. Consumer motivations for participating in collaborative consumption schemes. The project collaborative consumption socio technical potentials of resource efficiency and diffusion of selected offers nsbress serves as a basis for these observations. The affordances introduced by digital technologies are reshaping consumption. Collaborative consumption and beyond professor jem bendell. Since the formation of netflix and zipcar, many companies founded on the sharing model have flourished into wellestablished businesses. Collaborative consumption, such as car sharing, specifically implicates customertocustomer interaction, which must be regulated by service providers companies, peers and selfregulating communities, comprising different challenges for business organizations. The tragedy of the sharing economy gowander medium. Collaborative consumption ccrefers to activities surrounding the sharing, swapping, or trading of goods and services within a collaborative consumption community.
Beyond this analysis, normative goals and implementation concepts to enhance resource. Deloitteglobaldocumentstechnologymediatelecommunicationsgxtmt 2014prediction. The economic factors driving the growth of sharing. Martin, 2016 with the popular publications of gansky 2010 and botsman and. There are three overall type of filters you can use to control a folder compare sessions scope. Carsharing programs provide people with shortterm access to private vehicles without the higher cost and responsibilities that would come with ownership, such as vehicle registration, taxes, depreciation, fuel, and maintenance. The rise of collaborative consumption harper business, october 2010. The rise of collaborative consumption is an important new book by rachel botsman and roo rogers. This was not thefirst carsharing business model, but it was a new concept in the u. In this article, the authors have organized the thousands of examples of collaborative consumption into three general types of systems. Community structure and collaborative consumption a routine activity approach marcus felson joe l. As noted by minifie and wiltshire 2016, collaborative consumption has been criticized for risking work standards, consumer safety and local amenity, and eroding the tax base.
Sadly, the zipcar culture may not survive the merger. These are the first words you see on opening whats mine is yours the rise of collaborative consumption. Three distinct systems under the collaborative consumption model are. May 02, 20 one obvious motivation to engage in collaborative consumption is the reduction of economic resources spent. Theyre leading examples of an economy and culture model we call collaborative consumptionsystems of organized sharing, bartering, lending, trading, renting.
File filters that include or exclude files based on their name or attributes, display filters that show or hide lines of the comparison based on comparison status, and folder display filters that control when folders appear. Calling for a shared understanding of the sharing economy. Chapter 15 marketing what do market researchers use regression for. Information and communication technology, collaborative consumption, sharing economy, value propositions, platform, uber, airbnb. The impact of technologymediated consumption on identity. Sharing is a phenomenon as old as humankind, while collaborative consumption and the sharing economy are phenomena born of the internet age. Beyond innovative technologies, whole new spaces have opened in tourism, completely different from the usual destinations. Collaborative consumption an overview sciencedirect topics. Thanks to new technological platforms especially social media, citizens have gained the power to call and track a ride, rent out their homes, and share goods. The sharing economy in developing countries about the authors the institute for sustainable futures isf was established by the university of technology, sydney in 1996 to work with industry, government and the community to develop sustainable.
The role of collaborative consumption will collaborative consumption develop from a niche into the new status quo. Beyond technology, what has propelled collaborative. Theyre leading examples of an economy and culture model we call collaborative consumption systems of organized sharing, bartering, lending, trading, renting, gifting, and swapping. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Avis has taken an interesting and bold step by acquiring zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption. Ecological and sociotechnical assessment of collaborative. Forget spending up big on things you dont really needthe sharing revolution is here, and it could change the way we live and work, forever. The impact of perceived convenience in behavior intention is similar in collaborative consumption and. Collaborative consumption collaborative consumption encompasses any economic model based on sharing, swapping, trading or renting products and services enabling access over ownership and continuous group interaction rather than onetime, linear buyerseller relationships. Welcome to the age of collaborative consumptiona sustainable way of doing business, which is already changing the economic landscape on a major scale. Thus, a p2p platform operates at a fraction of what zipcar needs to inject.
Individuals are practices now engaging in networks rather than. Collaborative consumption is an emerging socioeconomic model based on sharing, renting, gifting, bartering, swapping, lending and borrowing. Uber, airbnb and consequences of the sharing economy. A comparative analysis of the business models of uber and. Power versus trust what matters more in collaborative. Pdf identifying arkansas food desert blocks suitable for. Collaborative consumption threatening markets and marketers. The purpose of this research is to investigate the effects of perceived value dimensions i. Economy research programme at the jrc institute for prospective technological studies, which carries out economic research on information society and eu digital agenda policy issues, with a focus on growth, jobs and innovation in the financed by the directorate general communications networks, content and technology.
Collaborative consumption encompasses the sharing economy. Attitudes and motivations of consumers in sharing economy. Thanks to new technological platforms especially social media, citizens have gained the power to call and track a. All three terms, which we will use interchangeably, refer to a wide and varied range of old, revamped and new practices.
We call it connected consumption to emphasize its social and digital dimensions. The terms the sharing economy and collaborative consumption are both used to describe a fascinating new economic and social phenomenon. Car sharing platforms facilitate the provision of these services. In the near future, companies will be held accountable not just for financial performance but for their societal impact up and down the value chainthe supplies they use and where they came from. Zipcar whose members pick up and deliver the cars, gas them up, and report problems 2, and airbnb where. Keywords collaborative consumption, social economy, alternative currency, connective action. The sharing economy is an emerging economictechnological phenomenon that is fuelled by developments in information and communications technology ict, growing consumer awareness, proliferation of collaborative web communities. But what are the business models behind these ideas. Using rather than owning strategies, such as product sharing, have the potential to conserve resources. Pdf file comparison beyond compare bc3 logo bc version 3 and 4.
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